Keen to engage in UX consulting Singapore?
There’s more to UX design than just wireframing and prototyping and everything visual - the writing segment is also really important, and all the text on the page is called the copy. What the copy does is serve to engage with the user in a different way than just visual aesthetics. Below are some tips for improving your writing for UX design: Focus on one customer You cannot get the desired success without focusing on an enhanced user experience. You will have to focus on all the targeted buyers. But while thinking of copy, your focus needs to be on one customer only. Make sure that you are able to satisfy that customer with the benefits of the product and the benefits of buying from you. If you focus on a skilled and perfect user, you can work better. You can limit your research to that particular customer. If you focus on too many different customers, it will be confusing. You just need to visit the profile of your user and do a detailed research about their activities and interest areas. A detailed research will help you to design the copy to serve his interest best. It will enable you to create a strong identifiable and similar voice that can be heard without any distraction. Features and benefits are different Yes, you heard right. Features and benefits are not same. You cannot mix the features with the benefits. You will have to be clearer about the benefits and make sure that your buyers know the benefits of the products in addition to the features. Features can impress the experienced buyers. But the benefits will impress all. Features will be fine to give the details of price, products, designs, and the package. But the benefits will talk about the benefits of the products such as the affordability, quality, durability, and performance. In short, benefits are the detail explanation of features and you will have to give a detailed explanation if you want to impress the common buyers. For example, if you buying a mattress this is made of spring and any other material. You will have to say that what the benefits of spring are and why it is better than any other material. All these things make a great difference. Test the Copy Before using your copy, you will have to first try it. You can choose some users and then you can take the views. You will have to get their genuine feedback. You can ask them to help you to find out what is lacking. They can offer you true help to design the best copy to enhance their experience. With the proper understanding of your user’s experience, you can make the desired changes. The more you will test, the better result you can expect. If it is appreciated by most of the users, then you can use the final product. But make sure that you are doing the changes suggested by the users. In addition, you can test variants of your text. You should know what your users will prefer and what you need to avoid inspiring them to sign up easily. This is the best way to get the right copy to impress your users.
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